I like most the good compromise between ease of applicability and usefulness of the scientific data – This is especially good for me.
On top, for me as a professor, there is always this topic entrepreneurship and how this is working. I can only say that it works, but it is not easy – you have to really fight and you have to know that the day is not finished after 10 hours. Especially the first phase, the first years and the bridging time between the ideas and results at the University, until the point that there is something on the market is extremely hard. And I was always very impressed how the boys did this.